How to Measure Company Culture?
Measuring company corporate culture involves a comprehensive assessment of the organisation’s values, behaviours, and overall work environment. Let’s see the ways below.
1. Conduct Employee Surveys: Develop a survey with questions specifically designed to gauge the alignment of employee values with the company’s stated values. Ensure anonymity in responses to encourage honest feedback. This allows employees to express their opinions without fear of repercussions.
2. Review Employee Feedback: Analyse the feedback from employee surveys to identify recurring themes related to cultural aspects. Look for patterns in responses to understand prevalent sentiments. Identify both positive cultural aspects that should be celebrated and areas where improvement is needed.
3. Assess Leadership Effectiveness: Implement surveys specifically focused on assessing leadership effectiveness in promoting and embodying the desired corporate culture. Gather feedback from peers, subordinates, and superiors to gain a holistic view of leadership behaviours and their impact on culture.
4. Evaluate Employee Engagement: Use engagement surveys to assess the level of enthusiasm, commitment, and satisfaction among employees. Engaged employees are more likely to contribute positively to the corporate culture. Evaluate turnover rates as high turnover may indicate dissatisfaction with the corporate culture.