How to Optimize CPM for Advertisers?
CPM is the value used by website to charge for the advertisements. Optimizing is beneficial for the advertiser and their business hence one should follow below practises to cut costs:
- Advertizers should compare the CPM of different websites and choose appropriate advertising platform.
- Identify the target audience and check there engagement ont the website your ad is to be published.
- The ad should be eye-catchy and with creative visuals.
- The ads should be linked to the home page or most relevent page of the product.
- Identify the most active time of your target customer and you can negotiate to present the ad at that time.
CPM Full Form : Cost Per Mille
CPM Full Form: The full form of CPM is Cost per Mille. It is a terminology commonly used in marketing to refer to the cost of a thousand units. For example: Suppose the CPM of w3wiki is Rs 50, this means that the advertisement cost is Rs. 50 for 1000 impressions or views. Advertisers use this as the standard to calculate the cost of the advertisement. It is also used in online marketing, television, radio, etc.
Table of Content
- What is CPM?
- How to Calculate CPM?
- How to Optimize CPM for Advertisers?
- Pros of CPM
- Cons of CPM