How to Use Personas in Design Projects

What are Personas?

Personas are imaginary characters or persons that a designer creates in the form of a document as a representative of the users that will eventually use the application or website. Personas are actually just documents containing information about user’s needs, behavior, and other information that a designer may need to understand his or her target audience better for example demographics, age, gender, motivation to use the product, etc. Personas help the UX designer to decide what to prioritize in the design making it more effective for the users....

Sample User Persona

Shubham Singh “Having a Co-founder is essential in the journey of a startup and finding it is not easy.” Age: 24 Location: Delhi, India Job: Cloud Native Developer Education: Post Graduate Gender: Male Martial Status: Not Married Preferences: Exercises Sports Console games Gym Yoga Movies Bio: Shubham is a Cloud Native Engineer from Delhi India. He has just started working for a remote startup and is looking for expanding his skills. He graduated from one of the best universities in the country just an year ago and he has an year of experience in Cloud Native Engineering. He is also interested in pursuing entrepreneurship. Shubham is able to support his family and along with that does a lot of savings. He focuses in minimizing his expenses. Regarding Entrepreneurship, he is looking for a co founder and is active in social media applications like Instagram and LinkedIn where he approaches people with an offer to join him as a cofounder so that he can start out a business. Habits: Playing Cricket with friends Attending tech meetups Playing Console games Watching movies and web series Watching Shark Tank and reading books on entrepreneurship Motivations: Wants to start out as an entrepreneur and is looking for people to join him in his founding team. these people should be credible and should have knowledge about their field as well as basics of business. Shubham wants to connect to new people to increase his network and find potential clients and also people who can guide him through in his journey of entrepreneurship. He wants to contact an incubation center where he can assemble a team and start building an application for his upcoming business. Pain Points: Shubham is unable to find trustable partners who are experts in their field and can join him as his co founders and the core founding team. Shubham is looking for people to connect with but he finds it difficult to connect with people on social media platforms like Instagram or LinkedIn where people who have expertise in their field are not very active. Shubham cannot find a website where he can find people with similar interests in entrepreneurship and build his network....

How to create Personas?

Step 1. User Research...

Importance of Personas

Importance of Personas can be understood under following points:...

How to Use Personas in Design Projects

Following are the most common ways in which designers use Personas in their design project:...

Conclusion

User Personas is simply a fictional but realistic portrayal of a target user for your application or website. Each Persona represents an entire group or audience of users that you wish to target. UX designer has to start the design process by conducting user research, building empathy with your target users and identifying exactly what they need from the product, this is exactly what user Personas helps you with. Make sure to follow the points mentioned in the article in your next design project for getting best results....