How to write a product vision statement?
The product vision statement should ensure complete alignment and clarity among development teams, stakeholders, and other stakeholders. To accomplish this, follow these four principles:
- Customer-centered: The vision statement should emphasize the value that the product will provide to customers.
- Ambition: Your product vision statement should be aspirational as possible. You don’t want to release a mediocre product; you want to change the game!
- Differentiation: Your product vision statement should explain how this product will give your company a competitive advantage.
- The Future: What do you want people to remember about your product in the future? What kind of legacy should this product leave?
What is a Product Vision? A Complete Overview with example
Product vision is the future aspirations or goals that a business product hopes to achieve in the future. It consists of a product vision statement that describes how and in what terms the stakeholders of the product want to achieve their vision of the product.
Every product owner has a dream of their product as in what terms it would affect the target market, how will it benefit the consumers, and a road map to ensure the productivity of the brand in the long run.
Table of Content
- What is Product Vision?
- When do you need a product vision?
- What makes a good product vision?
- Importance of product vision & product vision statement:
- Benefits of a product vision
- How do product owners contribute to the vision?
- Who defines a product vision statement?
- How to write a product vision statement?
- Product Vision Statement Template
- Examples of Product Vision
- Conclusion: Product Vision
- FAQs on Product Vision