Importance of Animation in Web design
- Catching User’s attention: For a better user retention, catching the visitor’s attention is crucial and animations are one of the best ways to catch visitor’s attention. Not only that but animations helps in directing the user’s attention to a particular component that we as designers wants the visitors to have a look at.
- Making the design more understandable: Animations helps our users to understand and properly digest what’s happening in the screen. Sometimes it becomes tough for user’s to understand what’s going on in the screen when too much information is being passed to the user. At these times, animations makes it a bit simpler by telling the user where to focus and which part of information is not that important.
- Better Communication: The visual elements and text along with animations takes the major part of communication in web applications. Irrespective of what help marketing provides, users have to come to your website/app to buy product/service or know about it. Here good copywriting along with animations can create a lasting impression in the mind of the user.
- Hierarchy and Organization: When designing web applications, one thing that we must take care of is the fact that every application has a Unique Selling Proposition. And the design must have a clear hierarchy where that Unique Selling Proposition is highlighted. Animations can create a hierarchy between texts as well as visuals in order to highlight the website’s Unique Selling Proposition.
- Effective and Enjoyable interaction: Design is the way through which users can interact with any web application. Animations are aimed at easy enjoyable and effective interactions between the users and the app. The primary goal of animations is to provide the best interaction to the user.
Animations in Web Design
Since web design is all about capturing the user’s attention, it becomes necessary to use animation to communicate the value of our business/our client’s business delightfully. This is why animations have become the go-to thing for designers to capture the visitor’s attention or bring the visitor’s attention to a particular component in the design.
In this article, we will discuss what animations are. what are the fundamentals of Animation, what is the importance of Animation in the Web, and what best practices you must follow?