Importance of Digital design

Since we have now discussed what Digital design actually is, to extend those points, here are few points on the importance of Digital design:

• User retention: Retaining the user to spend more time on the product is completely independent of how good the codebase is. The user only looks and interacts with the interface not the code. Key to User retention is a good user interface coupled with great user experience. This hooks the user with the product and makes the user retain on the Digital product.
• Data-Driven decision making: Digital design is conventionally thought of as designing the interface and structure of the product while it is much more than that. The first step of UI/UX is to research about the user need and present it to the business team. Researching about the customers gives valuable insights about the product and what things should be improved.
• Brand Communication: The visual elements along with the copywriting will take the majority part of your communication for the Digital product and also the brand. Customer will only buy in your vision through effective communication and for that a communicative, visually rich UI is very important. Here good copywriting along with great UI can create a lasting impression in the mind of the user.
• Higher LTV (Life Time Value): The aim of Digital design principles is to turn visitors into customers by providing a positive experience to them. A good user experience might not improve the number of users visiting to use your product but will surely improve the conversion rate of these visitors coming again and again resulting in overall higher life time value of every customer.
• Scalability: The more your Digital product reaches the masses, it has to be scaled to that magnitude. And upon scaling a buggy UI starts breaking, while a well-designed Digital product can handle new functionalities been added and scaling up and down of the application.
• Saves resources in longer run: By investing in Digital design of a product, a business or startup can invest in the longer term. Instead of getting the UI changed every time a new feature is added, its better to have a UI/UX team/person that researches and comes up with the features required, design, interface etc.

Digital design refers to the. process of designing the interactions and experience of a digital product on any digital device, this digital device could be anything like a mobile phone, a desktop, a tablet, a smartwatch, etc. Your design is responsible for communicating your mission and your product to your users, it becomes much more important when dealing with multiple digital devices, Digital design is largely responsible for user retention, and user experience and may decide the fate of a digital product. In this article, we will discuss what is Digital Design. its importance along with some best practices to keep in mind while designing.