Importance of Ideation
The Importance of Ideation can be understood under following points:
- To orient the team around the user: Ideation will give not only you but your team a better understanding of who the user is and what they are struggling with and it will also get your team excited and really invested in solving the problems for those users.
- Innovation breakthroughs: Innovation breakthroughs come from pushing past the obvious so only when the team may is allowed to think freely without any judgement, they may come up with the solutions that increase the potential for innovation.
- Bringing different team members together: Ideation is also a group activity, it is also about bringing together different team members, different perspectives and listening to each other. This also leads to the team understanding and collaborating in much more efficient manner.
Ideation in Design Thinking
Design thinking is a creative way to solve problems. It is the sum of all the processes that result in designing a prototype, Design thinking is all about showing empathy with the user. The most important step in the process of design thinking is Ideation. Ideation is a part of the design thinking process where the designer brainstorms and comes up with ideas or potential solutions to the issue the business may be facing regarding UI/UX design. In this article, we will discuss what Ideation is and what role it plays in the process of design thinking.
Ideation in Design Thinking