Importance of Personas
Importance of Personas can be understood under following points:
- Understanding your users: Creating Personas are one of the better ways to understand our target user, since we have a document that clearly states the demographics, introduction and other details of the users, it becomes quite simple to understand the user and what the user needs.
- Studying customer behavior: Persona is a document that contains all the pain points and motivations of the target customer, this helps in understanding the customer’s behavior and deliever them features based on the finding of the study.
- Better Communication on user’s need: Miscommunication is very common between the various teams in an organization. Personas states facts rather than opinions about the target users, this really helps in communication between various teams.
- Giving users what they want: A Persona helps in empathizing with the user. This means it helps the designer get into the user’s shoes and think and feel how the user thinks and feels. This enables designers to design keeping in mind the users need as a priority.
What are Personas?
UX designer has to start the design process by conducting user research, building empathy with their target users, and identifying exactly what they need from the product, this is exactly what user Personas helps you with. User Personas is simply a fictional but realistic portrayal of a target user for your application or website. In this article, we will understand what a Persona is. how to create it? and will also go through a sample User Persona.
Table of Content
- What are Personas?
- Sample User Persona
- How to create Personas?
- Importance of Personas
- How to Use Personas in Design Projects
- Conclusion