Importance of UI/UX design

Since we have now discussed what UI/UX design actually is, to extend those points, here are few points on the importance on UI/UX development and why it is crucial for the success of a website or an application:

• For getting business insights: This is done through user research. While researching about the customers need provides us a lot of insights on how to design the website or application.
• A bad interface can break user’s trust: It really becomes difficult to make a user buy a product/service from your website or application if the interface of your website or application itself is full of bugs. Even a single bug in the interface can break the users fragile trust and they might end up buying nothing irrespective of how good your digital product/service is.
• User retention: Retaining the user is crucial for any company or startup since it leads to the user spending more time hence more money on the website or application. Key to User retention is a good user interface coupled with great user experience. This hooks the user with the product/service and makes the user retain on the website or the application.
• Creating a loyal customer base: For creating a loyal customer base, user experience comes into play. The whole idea of UX design is to create an application structure that provides the best experience to the users.
• Data-Driven decision making: Researching about the customers gives valuable insights about the product/service and what things should be improved. This data driven decision making helps the overall business to become user friendly and grow faster.
• Understanding and using human psychology: Understanding and using the human psychology we can create more engaging digital products, websites or applications for the users which in turn helps our business. This helps us as a UI/UX designer to create a visual amalgamation of objects where we have a set pattern for what object the user should focus on and what elements to focus less on.
• Saves resources in longer run: By investing in UI/UX design, a business or startup can invest in the longer term. Instead of getting the UI changed every time a new feature is added, its better to have a UI/UX team/person that researches and comes up with the features required, design, interface etc.
• Communicating your mission: Irrespective of what help marketing provides, users have to come to your website/app to buy your digital product/service or know about it. Here good copywriting along with great UI can create a lasting impression in the mind of the user. This helps the business get connected with its customers.
• Scaling of product as well as business: Mobile applications is better known for targeting more customers and getting more eyeballs to your digital product/service. The mobile approach UI/UX design can help you scale the application to more number of people.

Some more points on importance of UI/UX design that are worth mentioning:

• UI/UX as a USP (unique selling proposition) for the website or application.
• A Better experience and interface for the users.
• Creating a community around your product.
• Branding your website or application hence improving your brand as a business or startup.
• Bringing more users.
• Boosting up the sales.
• Converting first time customers to loyal users.
• Ease of navigation for the website or application.
• Retaining the users.
• Better and more informed decisions on features and functionality of product you offer.
• Increasing the LTV (life time value) of a user.

UI/UX design is often undermined by the impact it creates on a website or an application. companies and startups realize it late how crucial UI/UX design is in the making of any digital product, website, or application. UI/UX is often misunderstood as making a design file that has the blueprint of the entire website or application. But in truth, UI/UX design is way more than that. It even includes research, presenting data for business strategy, wireframes, prototypes, customer feedback, graphic design, animations, and a lot more.
In this article, we will discuss the importance of UI/UX design and how it is crucial for the success of any website or application.