Importance of UI/UX design in Mobile App Development
- Better User retention: User retention is a very tricky job and is completely independent of how good the codebase is. The user only looks and interacts with the interface not the code. Key to User retention is a good user interface coupled with great user experience. A user will not spend time on an app where text is overflowing and colors are causing eye strain.
- Effective and Enjoyable interaction: UI UX Design is the way through which users can interact with any mobile applications. User interface design is aimed at easy enjoyable and effective interactions between the users and the app. The primary goal of application UI principles is to provide the best interaction to the user.
- Turning customers to loyal customers: The whole idea of UX design is to create an application structure that provides the best experience to the users. The aim of application UX principles is to turn customers into loyal customers by providing a positive experience to them. UX is directly or indirectly responsible for a user’s journey through an application which ultimately decides the success of the business.
- Saves resources in longer run: While for a startup, UI/UX looks like the limited money they have. In the longer run, you cannot sustain without a UI/UX team/person in the startup. It becomes impossible to complete with an application that has a far better UI/UX. Investing in UI/UX design is longer term, so instead of getting the UI changed every time a new feature is added, its better to have a UI/UX team that researches and comes up with the features required, design, interface etc.
- Communicate your mission and your product/service: The visual elements along with the copywriting takes the major part of communication for the brand. To communication you mission and your product/service – you will have to do these to things right. Irrespective of what help marketing provides, users have to come to your website/app to buy product/service or know about it. Here good copywriting along with great UI can create a lasting impression in the mind of the user.
- Scaling the application with Mobile UI/UX Design: Mobile development of applications is better known for targeting more customers and getting more eyeballs to your product/service. The mobile approach UI/UX design can help us scale the application to more number of people. UI/UX design concepts like Repetition, Alignment, Contrast, etc. become even more important for the mobile app approach since the size of the screen and the visuals that can fit in are limited.
- UI/UX is not just design, it is much more: UI/UX is conventionally thought of as designing the interface and structure of the application while it is much more than that. The first step of UI/UX is to research about the user need and present it to the business team. interface designer is a small part of UI/UX. Researching about the customers gives valuable insights about the product/service and what things should be improved.
Importance of UI UX Design in an App Development
UI/UX Design, referred to as “User Interface/User Experience design,” has become very important in the field of application design focusing on creating a visual interface and improving the experience of the user. The role of a UI/UX designer is to ensure that the application, or software is user-friendly and visually appealing for the user.
In this article, we will discuss the importance of UI/UX design in app development, but before that, let’s discuss some basic concepts: