Interpreting the Scores

So, you’ve checked your domain authority on Moz, Ahrefs, and Majestic. But what do those numbers actually mean? How do they compare to your niche and how can you improve them? Let’s delve into interpreting your scores and empowering your website to climb the ranking ladder.

Understanding Different DA Levels

1. Moz DA:

• 1-30: Emerging Website: Focus on high-quality content, internal linking, and acquiring backlinks from relevant sources.
• 30-50: Average Website: Build a consistent content strategy, target low-competition keywords, and prioritize quality over quantity in link building.
• 50-70: Good Website: Optimize existing content, target medium-competition keywords, and diversify your link profile with guest blogging and industry collaborations.
• 70-100: Excellent Website: Focus on high-value content, target high-competition keywords, and build authoritative backlinks through partnerships and outreach campaigns.

2. Ahrefs DR:

• 1-20: New Website: Similar to Moz’s 1-30 range, prioritize foundational SEO like content creation, site structure, and internal linking.
• 20-50: Growing Website: Focus on acquiring backlinks from relevant websites, optimizing content for target keywords, and building brand awareness.
• 50-70: Established Website: Target competitive keywords, diversify link profile with authoritative sources, and experiment with advanced SEO strategies like content pillars and topical clusters.
• 70-100: Highly Authoritative Website: Focus on maintaining top-quality content, nurturing partnerships with high-authority domains, and implementing advanced SEO strategies like technical optimization and user experience enhancements.

3. Majestic TF and CF:

• TF 0-20: Low Trust: Prioritize acquiring backlinks from relevant and trusted websites.
• TF 20-50: Moderate Trust: Maintain a balanced link profile with diverse sources.
• TF 50-80: High Trust: Focus on building partnerships with high-authority websites and creating linkable content.
• CF 0-20: Low Citations: Focus on organic link building through guest blogging, forum participation, and content promotion.
• CF 20-50: Moderate Citations: Maintain a diverse backlink profile, avoiding unnatural link patterns.
• CF 50-80: High Citations: Analyze backlink profile for potential spam, diversify link sources, and focus on high-quality content creation.

Benchmarks by Website Type and Industry

Keep in mind, DA benchmarks vary across industries. A young e-commerce website may have a lower DA than a well-established news website. Here’s a rough guideline:

• Blogging: DA 40-50 is considered good, 60+ excellent.
• E-commerce: DA 30-40 is average, 50+ strong.
• News websites: DA 50-60 is average, 70+ impressive.
• Local businesses: DA 20-30 is decent, 40+ excellent.

Domain authority is an important metric that measures the strength and influence of a website’s domain name. It is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). As an online business, knowing your domain authority can provide useful insights that allow you to improve your SEO and content strategy. This score ranges from 1 to 100, with higher scores indicating a stronger, more reputable site. There are a few easy ways to check your domain authority, whether you want to track it over time or get a general sense of how your domain compares to competitors. Free online tools can look up and display your domain authority in seconds, making it simple to monitor as you work to grow your website.