Is Offline Marketing Outdated?
While online business is growing, offline methods remain powerful for connecting with your target audience. Many customers still prefer getting information about products through offline channels. Offline marketing is all around us, even if we don’t always notice it. It could be in the local newspaper ads or the flyers on street poles. These efforts can be big or small, but their power should not be underestimated. For example, small manufacturers selling their products through Amazon use offline marketing. When you receive an Amazon package, the seller might add a coupon or offer for future purchases. In this way, companies even after selling the product/service markets their brand.