Kissmetrics
The fourth on our list of best tools for real-time analytics in digital campaigns is kissmetrics. Kissmetrics is a full-fledged customer engagement platform engineered to help businesses apply advanced analytics and behavioural insights to engage customers. It offers deep knowledge of customer behavior thereby helping businesses drive digital marketing optimization.
Features
- Platform allows businesses to make well-informed, insight-driven actionable decisions while monitoring real-time data.
- Accurately attributes conversions and revenues back to specific marketing channels.
- It personalizes the marketing messages and marketing experience to the individual customer’s preferences.
Pros
- Utilizes historical data and algorithms to predict trends and behaviour in the future.
- Easily integrates with third-party tools and different platforms.
Cons
- the process of setting up and integrating Kissmetrics with the current systems might take time and resources
- Businesses must ensure compliance with data privacy regulations when collecting and using customer data.
Pricing
- Pay-as-you-go system
- Silver – $199/month
- Gold- $499/month
- Platinum- Custom
Link- https://www.kissmetrics.io/
10 Best Tools for Real Time Analytics in Digital Campaigns
Real-time analytics play a huge role in the incessant fast pace of change that is defining the new world of digital marketing. The edge of any campaign avails real time insights in an unending gush, riding on the high and low tides of consumer behaviour. This enables them to pivot strategies at the drop of a hat, ensuring their efforts are aligned with the tides of audience preferences and market dynamics, both of which keep changing ever so frequently.
The ability to monitor, analyze, and make adjustments on the move is critical in keeping them competitive enough in today’s fast-paced digital space. Let’s discover the top 10 best Tools for Real-Time Analytics effectively.