Corporate Social Responsibility
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Unit 1 : (Introduction to CSR)
- Meaning & Definition of CSR
- History & evolution of CSR
- Concept of Charity
- Corporate philanthropy
- Corporate Citizenship
- CSR-an overlapping concept
- Concept of Sustainability & Stakeholder Management.
Unit 2 : (Frameworks of CSR)
- International framework for corporate social Responsibility
- Millennium Development goals
- Sustainable development goals
- Relationship between CSR and MDGs
- United Nations (UN) Global Compact 2011
- UN guiding principles on business and human rights
Unit 3 : (Indian laws for CSR)
- CSR-Legislation In India & the world.
- Section 135 of Companies Act 2013.
- Scope for CSR Activities under Schedule VII,
- Appointment of Independent Directors on the Board, and Computation of Net Profit’s Implementing Process in India.
Unit 4 : (Need of the CSR)
- The Drivers of CSR in India,
- Market based pressure and incentives civil society pressure,
- The regulatory environment in India Counter trends.
- Performance in major business and programs.
- Voluntarism Judicial activism.
Unit 5 : (CSR roles in corporate and its issues)
- Identifying key stakeholders of CSR & their roles.
- Role of Public Sector in Corporate
- Government programs Role of Nonprofit &Local SelfGovernance in implementing CSR
- Contemporary issues in CSR & MDGs. Global Compact SelfAssessment Tool
- National Voluntary Guidelines by Govt. of India. Understanding roles and responsibilities of corporate foundations.
Unit 6 : (Current trend and case study)
- Review current trends and opportunities in CSR.
- CSR as a Strategic Business tool for Sustainable development.
- Review of successful corporate initiatives & challenges of CSR.
- Case Studies of Major CSR Initiatives
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The Triple Bottom Line by Andrew Savitz
Corporate Social Responsibility by Philip Kotler and Nancy Lee
The Executive’s Guide to 21st Century Corporate Citizenship: by David Chandler
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Microeconomics
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Unit 1 (Introduction to economics)
- Introduction to economics
- Economic systems
- Production possibilities frontier
- Comparative advantage and the terms of trade
Unit 2 : (Supply, demand, and market equilibrium)
- Demand (Law of Demand)
- Supply
- Market equilibrium and changes in equilibrium
Unit 3 : (Elasticity)
- Price elasticity of demand
- Price elasticity of supply
- Supply, demand, and market equilibrium
Unit 4: (Consumer and producer surplus, market interventions, and international trade)
- Consumer and producer surplus
- Market interventions and deadweight loss
- International trade
Unit 5: (Consumer theory)
- Introduction to consumer theory: total utility and marginal utility
- Utility maximization using marginal utility per dollar spent
- Utility maximization with indifference curves
Unit 6: (Production decisions and economic profit)
- Introduction to production and costs
- Production and costs in the short run
- Production and costs in the long run
- Types of profit
- Profit maximization
- Firm entry, exit, and the shut-down rule
Unit 7: (Forms of competition)
- Perfect competition
- Monopoly
- Price discrimination
- Monopolistic competition
- Oligopoly and game theory
Unit 8: (Factor markets)
- Introduction to factor markets
- Changes in factor demand and supply
- Optimal choice of factors in perfectly competitive factor markets
- Choosing inputs when factor markets are monopolistically competitive
Unit 9: (Market failure and the role of government)
- Externalities
- Pollution as a negative externality
- The four types of goods: private goods, public goods, common resources, and natural monopolies
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Naked Economics: Undressing the Dismal Science by Charles Wheelan
Principles of Microeconomics by N. Gregory Mankiw
Microeconomic Foundations I: Choice and Competitive Markets by David Kreps
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Principle of Marketing Management
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Unit I: (Introduction)
- Introduction: Nature, scope and importance of marketing; Selling vs Marketing;
- Marketing mix, Marketing environment: concept, importance, and components
- Consumer Behaviour: Nature and Importance, Factors influencing consumer buying behaviour.
- Market segmentation: concept, importance and bases
- Product differentiation vs. market segmentation.
Unit 2: (Product)
- Product: Concept and importance
- Product classifications
- Concept of product mix
- Branding, packaging and labeling; Product life-cycle
- New Product Development Process
Unit 3: (Pricing and Distribution)
- Pricing, Distribution Channels and Physical Distribution Pricing: Significance, Factors affecting price of a product
- Pricing policies and strategies
- Distribution Channels and Physical Distribution: Channels of distribution – meaning and importance
- Types of distribution channels
- Factors affecting choice of distribution channel
Unit 4: (Promotion and Marketing)
- Promotion and Recent developments in marketing:
- Promotion: Nature and importance of promotion; Communication process; Types of
- Promotion: advertising, personal selling, public relations & sales promotion, and their
- Distinctive characteristics. Recent developments in marketing: Social Marketing,
- Online marketing, direct marketing, services marketing, green marketing, Rural Marketing
- Consumerism
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Principles of Marketing by Philip Kotler and Kevin Lane Keller
Marketing Management by Philip Kotler, Kevin Lane Keller, Alexander Chernev, and Jagdish N. Sheth
Marketing for Dummies by Alexander Hiam
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Principle of Accounting
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Unit-I: Introduction to Accounting
- Introduction to Accounting:
- Importance – Objectives – Principles.
- GAAP : Accounting Concepts and Conventions. Accounting System
- Double Entry System
- Recording Business Transactions
- Classification of Accounts
- Accounting Cycle
- Users of Accounting Information.
Unit-2: Accounting Process
- The Accounting Process
- Overview: Accounting Process.
- Books of Original Record:
- Journal – Ledger – Trial Balance
- Classification of Capital and Revenue Expenses –
- Final Accounts with Adjustments
- Cash Book and other Subsidiary books.
Unit-3: (Depreciation)
- Depreciation: Concept
- Methods of Depreciation: their impact on measurement of business Accounting
- Straight Line Method
- Written down Value Method
- Shares and Debentures: Entries for Issue of shares
- Forfeiture
- Issue of shares at Discount and premium
- Issue and Redemption of Debentures.
Unit-4: (Financial Analysis)
- Working Capital: Statement of Changes in Working Capital
- Funds from Operations
- Paid Cost and Unpaid Costs.
- Financial Analysis: Introduction to Funds Flow Statement
- Cash Flow Statement vs. Funds Flow Statement
- Preparation and Analysis of Cash Flow Statement
Unit-5: (Tools for Financial Analysis )
- Financial Statement Analysis: Analysis and Interpretation of Financial Statements from Investor
- Horizontal Analysis and Vertical Analysis of Company Financial
- Statements – Liquidity – Leverage Solvency and Profitability Ratios.
- Du Pont Chart – Window Dressing – Limitations of Financial Statements.
- Accounting Standards (AS) Issued by ICAI-IFRS.
- Case Study on Financial Reporting & Analysis (FRAs).
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Accounting All-in-One for Dummies (3rd Edition) by Kenneth W. Boyd
Financial Accounting: IFRS Edition (13th Edition) by John Wiley & Sons
Advanced Accounting (12th Edition) by David H. Jensen, Robert N. Anthony, and Darrell E. Hawk
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Tools and Frameworks of Decision-Making
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Unit 1: Introduction to Decision Making
- Introduction to decision making concepts and challenges
- Types of decision making: individual, group, strategic, tactical, etc.
- Rationality and bounded rationality in decision making
- Ethical considerations in decision making
Unit 2: Quantitative Tools for Decision Making
- Data analysis and interpretation: descriptive statistics, hypothesis testing, regression analysis
- Decision theory: expected value, decision trees, utility theory
- Forecasting techniques: time series analysis, regression forecasting
- Optimization models: linear programming, integer programming, network analysis
Unit 3: Qualitative Tools for Decision Making
- Problem structuring and framing
- Brainstorming and creativity techniques
- Group decision-making methods: Delphi technique, nominal group technique
- Scenario planning and gaming
Unit 4: Behavioral Decision Making
- Cognitive biases and heuristics affecting decision making
- Prospect theory and loss aversion
- Framing effects and anchoring
- Individual differences in decision making styles
Unit 5: Advanced Tools and Frameworks
- Game theory and competitive analysis
- Negotiation strategies and tactics
- Risk management and decision making under uncertainty
- Artificial intelligence and machine learning in decision making
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Strategic Management and Business Decision Making by John R. Bryson
Superforecasting: The Art and Science of Prediction by Philip E. Tetlock and Dan Gardner
Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke
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Qunatitative Communication and Soft skills
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Unit I : (Intorduction to communication)
- Purpose and process of communication: Objectives of Communication-Process of Communication
- Types of communication; noise, listening skills
- Types of listening
- Essentials of good listening and tips.
- Conversational skills (formal and informal) – group discussion.
Unit 2 : (Role of communication)
- Managing Organizational Communication: Formal and Informal Communication
- Interpersonal and Intrapersonal communication
- Role of Emotion in Interpersonal Communication
- Barriers to Interpersonal Communication
- Exchange Theory-Gateways for Effective Interpersonal Communication.
Unit – 3: (Non- Verbal communication)
- Non verbal communication and Body Language: Kinesics, Proxemics, Paralanguage, Haptics, handshakes
- Appropriate body language and mannerisms for interviews
- Business etiquettes- across different cultures.
Unit – 4 : (Written communication)
- Written communication:
- Mechanics of writing, report writing- business correspondence
- business letter format
- Meetings and managing meetings- Resume writing
- Formats and Skills
Unit- 5 : (Presentation skills)
- Presentation skills: prerequisites of effective presentation, format of presentation
- Assertiveness –strategies of assertive behavior
- Communication skills for group discussion and interviews,
- Interview Techniques.
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Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Al Switzler, and Ron McMillan
Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves
The Presentation Coach: The Complete Guide to Mastering the Art of Public Speaking by Garr Reynolds
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