2nd Interview Round (Case Study)
In this round, I was presented with a scenario involving a well-established kids’ brand with 50 outlets in India facing competition from a new-age startup with a digital presence. The interview focused on:
- Conducting a SWOT analysis of the problem statement.
- Strategies for increasing profits and reducing costs.
- Marketing strategies.
- Strategies for differentiating from competitors.
Duration: 30 minutes
ION Group Interview Experience for SDE
The selection process consisted of a total of 6 rounds, including 1 online assessment and 5 interviews.