Nike Inc. History
Nike Incorporated, originally called Blue Ribbon Sports, was founded in 1964, being known as Nike in 1971. It was branded as global leader of sports clothing and equipment within a short time, promoted for its innovation and groundbreaking items like Cortez and Air Jordan. A whole suite of strategic marketing portfolios and partnerships, along with acquisitions of brands such as Converse and Jordan, ensured brand control. Today, the Nike logo has become the hallmark of excellence in sports apparel and has spearheaded the innovation in the industry through the years.
Companies Owned by Nike Inc.
Nike, Inc. is a well-known firm that serves the world with the best sports apparel and other things related to sports. Anyway, thanks to its emphasis on performance, great designs, and sharp branding, the company is a vivid example nowadays of the best in the sports business industry. With the name “Blue Ribbon Sports”, Nike bounced into the market in 1964 but was renamed ” Nike” in 1971. The corporation back in the time and still nowadays applies a larger effort to transform the sports style and technology apparel range. Nike provides feeds to several subsidiary brands such as Converse, Jordan Brand, and Hurley so that all the sports, health, and lifestyle interests are addressed to the expectations of the consumers. In doing so, Nike on a global scale symbolizes excellence and performance in a variety of sports games, and its trademark is regarded as a synonym for total satisfaction and inspiration.