Optilyz

Optilyz is one of the best apps for the Salesforce marketing cloud that allows you to send international mailing campaigns, from postcards to self-mailers and then letters. It offers targeted campaigns with incentives to boost results to up to 70%.

Features

• Automate direct mail campaigns based on the triggers or recurring period.
• It is easy to set up campaigns to be triggered after a certain number of recipients are reached.
• Offer comprehensive support, and the app is GDPR compliant.
• Conduct A/B testing to optimize the direct mail campaigns.

Pros

• It is easy for users to clean and validate address data to ensure accurate delivery.
• Offer you standard and custom formats to meet quality printing standards for direct mail pieces.

Cons

• The cost of a monthly subscription for this tool is high
• It could be better for small businesses since they have to pay high to reach out to the audience through email.

Pricing:

• Essential, Professional, and Enterprise – custom

Link: https://optilyz.com/

Suppose you want to automate the marketing tasks. In that case, you need to use pioneering apps for Salesforce Marketing Cloud, which is a digital marketing platform used to automate marketing across email, mobile apps, social media, and SMS.

Many companies would invest in the Salesforce marketing cloud to have all marketing channels on which they are promoting their products and services in one place. Marketers can send personalized messages on different channels at the right time. The Salesforce Marketing Cloud is not built on the Salesforce platform. Instead, connectors are used to sync data between the SFMC account and Salesforce org.

There are 10 best apps available for the Salesforce marketing cloud. These will deliver personalized campaigns that provide audiences with the best online experiences. Companies can engage customers based on their behaviour with their products or services.