PART – B
Chapter 9: Financial Management
Every organization requires finance to run its business and achieve organizational objectives. A good amount of finance can only be helpful to a business only when it is managed properly, leading to the ninth chapter of Class 12 Business Studies ‘Financial Management’. The notes of this chapter provided through the below-mentioned quick links cover important topics, like Financial Decisions, Capital Structure, Working Capital, Business Finance, and many more.
- Role and Objectives of Financial Management
- Kinds of Financial Decisions
- Investment Decision: Meaning and Factors affecting Investment Decision
- Financing Decision: Meaning and Factors affecting Financing Decision
- Dividend Decision: Meaning and Factors affecting Dividend Decision
- Financial Planning: Objectives and Importance
- What is Capital Structure
- Factors affecting the choice of Capital Structure
- What is Fixed Capital and Working Capital?
- Fixed Capital: Meaning, Importance and Factors Affecting Requirement of Fixed Capital
- Working Capital: Meaning, Types, Operating Cycle and Factors Affecting the Working Capital
Chapter 10: Financial Markets
There are two main sectors in an economy, households (the savers) and business firms (the investors). Financial Markets serve as a link between them and help them connect with each other to maintain a flow of funds in the economy. The tenth chapter of Class 12 Business Studies, ‘Financial Markets’ talks about Financial Markets and Stock Exchanges in detail. The notes provided through the below-mentioned quick links consist of important topics, like Primary Market, Secondary Market, Dematerialisation, NSE, BSE, SEBI, and many more.
- Financial Market: Meaning, Functions, and Classification
- Instruments of Money Market
- What is Capital Market?
- Difference between Money Market and Capital Market
- What are the different Methods of Floatation of Securities in Primary Market?
- Difference between Primary Market and Secondary Market
- What is Stock Exchange?
- Trading Procedure on a Stock Exchange
- 12 Common Terms in Stock Exchange
- Depository System: Meaning, Services and Constituents
- Dematerialisation of Securities (Demat Account): Benefits and Working
- What is National Stock Exchange of India (NSEI)?
- What is Over the Counter Exchange of India (OTCEI)?
- Difference between NSEI and OTCEI
- Securities and Exchange Board of India (SEBI): Objectives and Functions
Chapter 11: Marketing
A business does not run itself just through the production of goods and services, it needs to perform marketing of the business too. Marketing means interacting with people, providing them information about the business and its product or service, and convincing them to purchase those goods or services. The eleventh chapter of Class 12 Business Studies, ‘Marketing’ covers everything required to know about marketing and its related concepts. The notes of this chapter consist of important topics, like Marketing Management Philosophies, Marketing Mix, Promotion, Advertising, Sales Promotion, Public Relation, and many more.
- Marketing: Features and Functions
- Difference between Selling and Marketing
- Marketing Management Philosophies
- What is Marketing Mix?
- What is Product Mix?
- Classification of Products
- Difference between Convenience Products, Shopping Products and Speciality Products
- Difference between Consumer Products and Industrial Products
- What is Branding?
- Packaging: Levels, Importance and Functions
- What is Labelling?
- Price Mix: Meaning and Factors Affecting Price Determination
- What is Place/Physical Distribution Mix?
- Types of Distribution Channels
- Factors Determining Choice of Channels of Distribution
- Components of Physical Distribution
- What is Promotion Mix?
- Advertising: Features, Merits and Demerits
- Objections to Advertising
- Personal Selling: Features, Merits and Role
- Qualities of a Good Salesman
- Difference between Advertising and Personal Selling
- Sales Promotion: Merits, Demerits and Activities/ Techniques
- What is Public Relations?
Chapter 12: Consumer Protection
A consumer is said to be the king of a free market economy. Therefore, it is crucial to protect the consumer from different unfair trade practices. Consumer Protection means educating the consumer about their rights and responsibilities and helping them get redressal for any unfair trade practice. The last chapter of Class 12th Business Studies Part-B, ‘Consumer Protection’ covers detailed information regarding Consumer, Consumer Protection, Consumer Protection Act and Redressal Agencies under the Act.
CBSE Class 12 Business Studies Notes
Business Studies is a study of how to control and manage an organization effectively and efficiently. After providing the basic knowledge about Business Studies in Class 11 Notes, w3wiki has designed Notes for Class 12 Business Studies according to the CBSE Syllabus. The mentioned below Chapterwise quick links of Class 12 Business Studies provide detailed knowledge about the subject and the related topics. The notes contain 12 chapters covering every important topic, like Functions of Management, Principles of Management, Marketing, Stock Exchange, Training, Recruiting, Planning, and many more.