Persuasive Design Techniques

Following are the most commonly used Persuasive Design Techniques by professional designers all around the globe:

1. Scarcity Technique: In scarcity technique, we create a sense of scarcity or urgency can motivate users to take action. This can be achieved through techniques like countdown timers, limited time offers or by displaying limited stock levels.
2. Social Proof Technique: In this technique, social proof elements for example – customer reviews, testimonials, and popularity indicators are included in the design to build trust and credibility with users and influencing their decision making process.
3. Reciprocity Technique: This is done by offering something of value upfront, such as a free trial or a discount. This makes the user more likely to make a purchase from your website.
4. Commitment Technique: In this technique, Once users have committed to a small action, they are more likely to follow through with subsequent, larger actions.
5. Framing and Anchoring Technique: In this technique, the way information is presented can significantly influence user perception and decision-making. Designers use framing and anchoring techniques can guide users toward desired outcomes by highlighting specific aspects for the content.
6. Gamification Technique: Gamification is achieved by incorporating game like elements, such as points, badges or leaderboards to give users a sense of achievement and competition and make them use the website or application more.

In this digital age, where millions of websites and applications are constantly bombarding information and choices to their users, Persuasive design can be a great differentiation for your application or website by the help of which you can influence user behavior through design. Persuasive design which is also known as persuasive technology or Captology (i.e. computers as persuasive technology), is a set of practices where we use design elements and strategies to influence user behavior and decision-making processes. In simpler words, Persuasive Design is the art of persuading your customer or user. In this article, we will discuss what Persuasive design is and how to create Persuasive design.