Platforms Offering PPC Marketing
Various platforms offer PPC Marketing to make use of their heavy traffic. Each of them consists of millions of users worldwide and can help advertisers reach their target audience.
1. Google Ads
Google Ads is the biggest PPC platform, with nearly 28% of the market share. The ads appear in Google search, AdSense websites, YouTube, and various other partners. It has an average CPC (cost-per-click) of $2-4 for search ads.
2. Bing Ads
Bing Ads (Microsoft Ads) is another popular ad platform, mainly among PC and laptop users. Ads appear on Microsoft search engine and Yahoo, with an average CPC of $1.5.
3. Facebook Ads
As a large section of mobile users has Facebook accounts, advertisers having such a target audience can go for this. Ads will appear on Facebook and its partner websites/apps. It has an average pricing of $0.95 per click.
What is PPC Marketing? – Basics of Pay-Per-Click Marketing
Business as an entity always co-existed with marketing. There are many ways people opt to promote their business to attract the audience, from PPC marketing to building big billboards and handing pamphlets door to door, business persons have engaged in many creative ideas to showcase their brands. Advertising can boost the business by directly engaging with the audience, and helping them know about the products and services a company/business is offering.
As the digital world is increasing exponentially, many companies have come up with a new method of advertising through digital media and named it ‘Digital marketing‘. One of the strategies in digital marketing is PPC Marketing, where business entities can save money in marketing practice.
In this article, we are going to discuss PPC Marketing, various tools required to be effectively involved, and much more.
Table of Content
- What is PPC Marketing?
- Benefits of using PPC Marketing
- Platforms Offering PPC Marketing
- How does PPC marketing Work?
- Tools for PPC marketing
- Conclusion
- FAQs – PPC Marketing