Practices to avoid
- Don’t just test users, observe them: You can understand a user better by observing a user on what they are doing by file following them in their environment, instead of just giving them a test or a prompt that leads them to a result. Do test the user on how the size and color of a button or size of text is, but also provide some flexibility to the user.
- Not Customizing: Often we forget the fact that every user group or team design can have different requirement and can need a different customization based on their workflow. We have to make sure to balance between streamlining the end to end flow and customization required for the user or as requested by the design team.
- Never underestimate the user’s intellect: Never consider your user to be dumb and waste energy in super simplifying your SaaS product keeping in mind that the user is stupid. Because they are not, your users mostly will be very professional. Your users might be using the product every day.
Importance of UI/UX Design for SaaS Product
UI/UX Design, referred to as “User Interface/User Experience design,” has become very important in the field of digital design, and there is no reaching thousands of users without focusing on creating a good visual interface and improving the experience of the product or service for the user. In this article, we will discuss the importance of UI/UX design and how much it should be taken care of while building your next SaaS product. But let’s first discuss the basics.