Rebranding vs. Relaunching vs. Redesign
|
Basis |
Rebranding |
Relaunching |
Redesign |
|---|---|---|---|
|
Scope of Change |
Involves a comprehensive overhaul of the brand identity, including its name, logo, messaging, and visual elements. | Focuses on reintroducing a product, service, or brand to the market with significant changes or improvements, which may include updates to the product/service itself, as well as its marketing strategy. | Primarily concerns updating the visual appearance, functionality, or user experience of a product, website, or other brand elements, without necessarily changing the brand’s core identity or offerings. |
|
Purpose |
Aims to create a new perception in the minds of consumers, often driven by shifts in the market, changes in company vision/values, or the need to target a different audience. | Aims to generate excitement and interest around a refreshed or improved product, service, or brand, often in response to declining sales, outdated offerings, or new market opportunities. | Aims to enhance the appeal, usability, and effectiveness of a product or brand without fundamentally altering its core identity, driven by changing design trends, technological advancements, or customer feedback. |
|
Extent of Change |
Involves a complete transformation of the brand identity, often resulting in a new name, logo, and overall brand image. | May involve significant changes to the product/service itself, as well as updates to its marketing strategy and positioning, but does not necessarily require a complete rebranding. | Focuses primarily on updating the visual appearance, functionality, or user experience of existing brand elements, without fundamentally changing the core identity or offerings. |