How Google Shows Web Pages
Serving is the process of returning relevant results for a user’s search query from the index. When someone searches for something on Google, Google matches the query against its vast index and provides the most relevant results based on hundreds of ranking signals such as more views, quality of article, interaction time with user etc.
Several Steps of Google Serving are following
1. Parsing:
Its a process of breaking down the users search query into small keywords to make it easier to understand
Example:
Someone searched ” How to make a website” Google will understand this as set of keywords like “How to”, “make” , “website”. In this way it it understand that user is searching the process to make website
2. Matching:
After understanding google will search the webpages in its index which have the keywords and phrases similar to it.
Example:
If someone searches for “how to make a website”, Google will match the query with the pages that have the words “how to”, “make”, and “website” in their content or metadata.
3. Ranking:
Its a process of giving order to webpages which are found from Google index of that search query.
Example:
When you search something on google it provides a lots of webpage titles as result.
The quality and the relevancy of the site will decide its order in google results. It ranks the pages that have the most relevant and high-quality content on making a website higher than the pages that have less relevant or low-quality content.
4. Displaying:
Displaying is the process of showing the ranked results to the user in a user-friendly and informative way.
For example:
If someone searches for “how to make a website”, Google will display the results with titles, snippets, images, ratings, and other features that help the user decide which result to click on.
How does Google Search Works: Crawling, Indexing, Ranking and Serving
Google is the most used search engine in the world. It contains billions of pages in different categories. Also, new pages are added continuously. Google discovers, crawls, and serves web pages through a complex and automated process that involves several steps. Well, it happens through four main processes: crawling, indexing, ranking, and serving.
Important Topics for How the Google Search Works
- What is Crawling in SEO?
- How does crawling works?
- How does Google crawler see pages?
- What influences the crawler’s behavior?
- What is Indexing in SEO?
- Indexing: How Google Organizes Web Pages
- What is Ranking in SEO?
- Ranking: How are URLs ranked by search engines?
- Serving: How Google Shows Web Pages
- Frequently Asked Questions (Faqs)
- Conclusion