Similarity between Pay Per Click(PPC) vs Search Engine Optimization(SEO)
While PPC and SEO have their differences, recognizing these commonalities can help marketers integrate these strategies more effectively for a comprehensive and synergistic digital marketing approach. Combining the strengths of both can lead to a more robust and successful online presence.
SEO vs. PPC | Difference Between Pay Per Click and Search Engine Optimization
Pay Per Click(PPC): PPC is an internet marketing technique in which advertisers pay some amount to the website each time their advertisement gets clicked and the advertiser only pays for qualifying clicks. Google ads, Bing, and Yahoo ads are based on the Pay-per-click concept. PPC is the quickest method used for listing on the top pages of the search engine. It provides the facility to target your audience in any country, region, or city, and with the use of the PPC technique traffic gets to turn into your website sometimes also called CPC(Cost Per Click).
Search Engine Optimization(SEO): SEO is an on-site optimization technique that is used for the optimization of the website to increase the ranking of a website or webpages in web search engine results. It is the process of getting traffic from a free, organic, editorial, or natural search result on the search engine. SEO helps search engines what each page is about and how it may be used by a user. In SEO we can use relevant Keywords, Title tags, image tags, and some basic coding of HTML.