Step Feedback and Data Analysis
After the launch of the product and marketing, it is important to look after the customer satisfaction. As it is the major indicator if the target customer are happy with the product and service. This phase involve tracking the performance of the product using multiple metrics. Looking after legalities of the product are the part of these phase.
Product Tracking
Product tracking is the practise of gathering and evaluating information to determine a product’s market performance. Making smarter business decisions, creating new marketing campaigns, and refining the product are all possible with this data.
- Product Tracking
- Retention Rate
- Churn Rate
- Activation Rate
- Bounce Rate
- CAC (Customer Acquisition Cost)
- Lifetime value (LTV)
- Net Promoter Score
Product Sales
Product sales teams are in charge of creating and putting into practise sales strategies that produce leads, cultivate prospects, and finalise transactions. The product manager is required to collaborate with other departments, including sales, marketing and product development, to guarantee that the sales process is optimised and that the product meets client demands. During the last phase of the product management lifecycle, the goal of the product sales teams is to keep up and increase sales of the product. Offering bargains and discounts, entering new markets, or creating new sales channels are a few ways they may do this.
- Product Sales Strategy
- Product Sales & Promotions
- Product Public Relations
Product Stakeholders
Product stakeholders are people or groups of people who want to see product as a success. They may consist of partners, investors, consumers, staff members, and regulators. It is important to communicate with the stakeholders and respond to their valuable feedback.
- What is Stakeholder Analysis?
- Stakeholder Marketing
- Legal Complience in product management
Leadership Management
The process of preparing and equipping leaders to accomplish organisational objectives is known as leadership management. It is especially crucial for leaders to be able to handle the difficulties of decline and transition in the last stages of the product lifetime.
- Product Leadership
- Product Ethics & Responsibility
- From People Manager to Product Manager
Learn Product Management | Beginner to Advanced Tutorial
Product management is an all-around process that involves planning, development, launching, marketing, and post-sales improvement of a product and service. Product Management includes the complete lifecycle of the product or service, from idea generation to development of the product to the final launch. The product manager is an entity or a person who is responsible for looking after all these issues and collaborating with different teams, to bring out the best product that fits every need of customers.