STEP Image Audit

Image Audit is the third Step of SEO Checker Process, this process involves Auditing the image element of the content:

1. File Size and Format Optimization:

In the SEO audit, prioritize optimizing images by compressing them to reduce file size without compromising quality. Use appropriate formats, such as JPEG for photographs and PNG for images with transparency, to enhance website performance without sacrificing visual appeal.

2. Alt Text Review:

Conduct an audit of image alt text during the SEO assessment. Ensure each image has descriptive and relevant alt text, providing context for search engines and improving accessibility for users with visual impairments. Alt text contributes to better understanding and indexing of images by search engines.

3. Image Naming Convention:

Evaluate image file names as part of the SEO audit. Replace generic names with descriptive ones to assist search engines in comprehending the content of the images. A thoughtful naming convention contributes to improved image search visibility.

4. Responsive Image Implementation:

In the SEO audit, assess the implementation of responsive design to ensure that images adapt seamlessly to various screen sizes and devices. Responsive images enhance user experience and support better performance across a range of platforms.

5. Mobile Optimization for Images:

Optimize images specifically for mobile devices during the SEO audit. This involves refining image delivery and formatting to enhance the user experience on smartphones and tablets, contributing to overall site performance.

6. Image Sitemap Creation:

Generate an image sitemap as part of the SEO audit to offer search engines additional information about the images on your site. Submitting the image sitemap to Google Search Console enhances the visibility and indexation of your images.

7. Image Captions Evaluation:

Consider the use of image captions during the SEO audit where applicable. Captions provide supplementary context for images, aiding both users and search engines in understanding the content and context of the images.

8. Contextual Relevance Check:

Ensure, as part of the SEO audit, that images are contextually relevant to the surrounding text. This alignment helps search engines grasp the content and relevance of images, contributing to a more coherent and SEO-friendly website.

SEO audit is crucial for enhancing the performance and visibility of a website in search engine results. This systematic evaluation involves scrutinizing various elements, from keywords and on-page optimization to technical aspects like site structure and page speed. In this guide, we’ll outline 12 essential steps to perform a comprehensive SEO Checker, helping you identify strengths, weaknesses, and opportunities for improvement to elevate your website’s overall search engine standing.