STP Marketing Example
1. McDonald’s
Segmentation – McDonald’s segments its market based on several factors:
- Demographics: They consider age, gender, income, and family size. For instance, they have offerings like Happy Meals for children and Value Meals for budget-conscious consumers.
- Psychographics: McDonald’s taps into consumers’ lifestyles and personalities. For example, they offer healthy options for health-conscious individuals and late-night hours for those seeking convenience.
- Behavioural: They target customers’ buying behaviour, through the frequency of visits and order preferences. They have tailored options for regular customers and promotions to attract occasional visitors.
Targeting – McDonald’s primary target audience includes:
- Families: They provide a family-friendly atmosphere with play areas and offerings like Happy Meals, targeting parents and children.
- Young Adults: The menu offers a range of products that are appealing to young adults, from classic burgers to trendy items like wraps and salads.
- Teens: They attract teenagers with affordable items, quick service, and a place to hang out.
- Children: Through Happy Meals, toys, and colourful packaging, they create an appealing environment for kids.
Positioning: McDonald’s positions itself using the following strategies:
- Convenience: They emphasize fast service, drive-through options, and extended hours, positioning themselves as a quick and convenient dining option.
- Affordability: McDonald’s offers value menus and combo meals at reasonable prices, targeting budget-conscious consumers.
- Variety: Their diverse menu caters to different tastes, from classic burgers to salads and healthier options, appealing to a broad range of preferences.
- Consistency: McDonald’s maintains a consistent quality and taste across its global locations, creating a sense of familiarity and reliability.
2. Nvidia’s
Segmentation – Nvidia segments its market based on several factors:
- Industry Needs: Different industries like gaming, professional visualization, data centers, and automotive have unique requirements that Nvidia addresses with specialized products.
- Usage: They consider how consumers use their products, from casual gaming to professional graphic designing and AI research.
- Technological Proficiency: Nvidia also segments its customers by their level of technological proficiency, offering cutting-edge products for tech enthusiasts and simpler solutions for less tech-savvy users.
Targeting – Nvidia’s primary target audiences include:
- Gamers: Offering high-performance GPUs that deliver a superior gaming experience, targeting both casual and hardcore gamers.
- Professional Designers and Creators: Targeting professionals in 3D modeling, video editing, and graphic design with their Quadro series.
- Data Centers and Enterprises: Providing GPUs that accelerate computing for AI, deep learning, and high-performance computing applications.
- Automotive Industry: Targeting manufacturers with SoCs for in-vehicle infotainment systems and autonomous driving technology.
Positioning – Nvidia positions itself using the following strategies:
- Innovation Leader: Positioning itself at the forefront of technological innovation, especially in AI and gaming graphics.
- High Performance: Emphasizing the superior performance and reliability of their products for both gaming and professional applications.
- Ecosystem Developer: Building a comprehensive ecosystem around its products, including software (like GeForce Experience, Nvidia SDKs) and partnerships with game developers and other tech companies.
- Sustainability and Corporate Responsibility: Nvidia also positions itself as committed to sustainability and ethical practices, appealing to environmentally and socially conscious consumers and businesses.
STP Marketing – Segmentation, Targeting, and Positioning
Reaching the right people with your business’s message is key. That’s where the STP marketing model comes in handy. STP stands for Segmentation, Targeting, and Positioning. It’s a strategy that helps businesses figure out who their most important customers are, focus their marketing efforts on these groups, and make sure their brand stands out from the competition.
Here, we’ll break down the STP model into easy-to-understand parts and show you how to use it to improve your marketing.
Table of Content
- What is STP?
- What is Segmentation?
- What is Targeting?
- What is Positioning?
- Importance of STP Marketing
- Benefits of STP Marketing
- Relationship between Segmentation, Targeting, and Positioning
- STP Marketing Example
- How to Build an STP Marketing Strategy
- Conclusion
- Frequently Asked Questions on STP