Strategies to Implement Surrogate Advertising
1. Event Promotion: Use connections with popular activities to your advantage by sponsoring events to increase brand awareness without actually advertising the restricted product.
2. Products with a Brand: Selling products with the brand name or emblem on them will increase income and brand awareness.
3. Messages of Public Service and Social Causes: Create favorable brand associations by linking your brand to public service announcements or social concerns.
4. Integration of Film and Television: Use product placement to incorporate the brand into motion pictures, television shows, or online series in an indirect marketing manner.
5. Internet and Digital Marketing: Make use of online channels to market the brand subtly by using imaginative apps, games, or digital content.
6. Videos and Albums of Music: Continues to promote your brand by releasing albums of music or videos below it.