Topics in Marketing
- Marketing: Features and Functions
- Meaning and Elements of Marketing Mix
- Marketing Management Philosophies
- 5 Steps of Marketing Process
- Difference between Selling and Marketing
- STP – Segmentation, Targeting, and Positioning
- Business Buyer Behaviour: Meaning and Types
- 8 Steps of Business Buying Process
- Types of Buying Decision Behaviour
- Buyer Decision Process
- Consumer Behaviour: Concept and Major Factors Influencing Buying Behaviour
- Steps of Designing a Customer-Driven Marketing Strategy
- Personal Selling: Steps in the Creative Selling Process
- Types of Wholesalers
- Product Life Cycle (PLC) | Stages and Case Study of Apple
- New Product | Concept, Importance and Challenges
- Five Product Levels
- 8 Stages of New Product Development Process
- Difference between Branding and Packaging
- Unique Selling Proposition | Full Form of USP, Types and Example
- Changing Marketing Landscape
- Marketing Research: Meaning, Scope and Uses
- Methods of Marketing Research
- 7 Stages in Marketing Research Process
- What is Search Engine Marketing and How it Works?
- Internet Marketing : Meaning, Types and Internet Marketing Strategy
- Performance Marketing : Meaning, Types, Strategy, Benefits & Examples
- Multilevel Marketing (MLM) : How it Works?
- Affiliate Marketing – Working, Types, Advantages & Disadvantages
- Service Marketing – Types and Marketing Strategies for Service Firms
- Agricultural Marketing: Meaning, Measures, Defects and Alternate Marketing Channels
- Vertical Marketing System | Types, Benefits and Drawbacks
- Horizontal Marketing System: Meaning, Types and Advantages
- Difference between Vertical Marketing System and Horizontal Marketing System
- What is Content Marketing? |Types, Importance & Strategies
- Steps of Content Marketing
- Marketing Intelligence | Concept, Significance, Types and Uses
- Marketing Logistics | Meaning, Functions, and Components
- Marketing Environment: Features and Types
- 8 Green Marketing Strategies for a Sustainable Future
- Pricing | Objectives, Importance, Factors and Pricing Strategies
- Types of Pricing Methods
- Pricing Strategy for New Products
- Price Adjustment Strategies
- Basis for Market Segmentation
- Steps in Market Segmentation
- Market Targeting Strategies
- Benefits of Market Segmentation
- Levels and Patterns of Market Segmentation
- 4 Steps to Build Strong Brands
- Do’s and Don’ts of Logo Design
- Marketing Channels: Concept, Importance, Levels and Types
- Promotion | Types, Importance and Characteristics
- Stages of Consumer Adoption Process
- Channel Design Decision: Meaning, Importance, and Steps
- Stages of Consumer Adoption Process
- International Marketing | Features, Scope and Significance
- International Marketing Research | Meaning, Significance and Process
- Problems and Challenges to International Marketing
- International Advertising| Meaning, Objectives and Challenges Involved
- Sales Interview Questions and Answers
Marketing
Marketing is an important functional area of management that involves activities undertaken by an organisation for the promotion of buying and selling of a good or service. The meaning of marketing is different in the traditional sense and modern sense.
In the traditional sense, it means the performance of business activities directing the flow of goods and services from manufacturers to consumers. In simple terms, the traditional meaning of marketing focuses on selling a good after it has been manufactured. In the modern sense, marketing means a social process through which an individual gets what he/she wants by creating offerings and the free exchange of products and services with others.
According to the American Marketing Association, “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”.
According to Philip Kotler, “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other”.
Table of Content
- Topics in Marketing
- Benefits of Studying Marketing
- What will you do as a Marketing Professional?
- Marketing Careers
- Frequently Asked Questions (FAQs) About Marketing