Transactional Long-Tail Keywords
When consumers are prepared to take action, such as completing a purchase, signing up for a service, or getting a quote, transactional long-tail keywords are used. When people are getting near to making a decision in the later stages of the buyer’s journey, these keywords are frequently employed.
Example of Transactional Long-Tail Keywords:
- “buy women’s running shoes online,”
- “get a free insurance quote,”
- “best price on iPhone 13 Pro Max.”
Content Strategy for Transactional Long-Tail Keywords:
The goal of content that is optimized for transactional long-tail keywords should be to make the user’s activity easier. This can include pricing details, service descriptions, product pages, and calls to action to entice customers to make a purchase. The converting process must be simple and uncomplicated.
Classification of Long Tail Keywords
In SEO (Search Engine Optimization), long-tail keywords are specific and longer search phrases that users enter into search engines when looking for particular information, products, or services.
The classification of long tail keywords can be done into two categories
- Informative Long-Tail Keywords
- Transactional Long-Tail Keywords
Both types play a crucial role in content strategy and search engine optimization. These types serve different purposes and have distinct user intents: