Types of Line Items
Google Ad Manager provides types of Line Items to suit campaign objectives;
The Google Ad Manager presents various sorts of Line Items, each fashioned for distinct campaign ambitions. Let’s explore further into these variant types:
1. Standard Line Items:
- Explanation: These are your go-to everyday line items most used because they offer versatility in targeting and optimization.
- Practical Usage: Ideal when general ad delivery is needed with flexibility to define target demographics and enhance performance.
2. Sponsorship Line Items:
- Explanation: When a campaign necessitates that an advertiser has ownership over placing ads, sponsorship line items step up to the plate creating exclusivity within certain slots on publisher platforms like websites or apps.
- Practical Usage: Ideal for advertisers who own exclusive branding via particular placement spots.
3. Network Line Items:
- Explanation: Efficient advertisement distribution across multiple online mediums in an organized way
- Application principles: Great utility comes into play particularly either for promoters or publishers managing ad engagements through different website networks, thereby easing the advertisement dispersion process.