Types of Loyal Customers
1. Repeat Purchasers: Repeat Purchasers are individuals who, over time, exhibit their constancy by making repeated purchases from the same business.
2. Brand Advocates: Brand Advocates are patrons who engage with a brand on social media, make suggestions, write favourable reviews, and are regular customers.
3. Emotionally Attached Customers: Emotionally Attached Customers are people who, as a result of positive experiences, shared values, or individualised relationships, develop a strong emotional bond with a brand and exhibit enduring loyalty.
4. Price-sensitive Loyalists: Price-sensitive Loyalists are consumers who stick with brands they believe provide better value while appreciating competitive prices and promotions. They value the brand’s total worth more than bargains but may occasionally pursue them.
5. Convenience-driven Loyal Customers: These are the customers who stick with a brand because it offers ease and convenience. It reduces their likelihood of switching because the goods, services, or shopping experience are hassle-free.
6. Community-focused Loyalists: Community-focused Loyalists are consumers who connect with companies that foster a feeling of community. Through online forums, events, or common interests that the company promotes, they establish connections with other customers and the brand.
7. Relationship-based Loyal Customers: Relationship-based Loyal Customers foster loyalty through individualised interactions and deep relationships. To improve their consumers’ overall experience, businesses gain a thorough grasp of what these customers want, anticipate their needs, and provide tailored products.