Types of Seller
1. Retailers: Retailers are firms that directly sell products to consumers. They acquire goods from wholesalers or manufacturers and then sell them in small quantities to individual customers. Common examples of retailers include supermarkets, department stores, and convenience stores. Retailers play a vital role in providing access to products for everyday needs, contributing to the convenience of consumers’ shopping experiences.
2. Wholesalers: Wholesalers are businesses that sell products to retailers in large quantities. They purchase goods in bulk from manufacturers and then sell them to retailers at a higher price. Wholesalers play a crucial role in the supply chain by enabling retailers to acquire products at reduced costs and in larger volumes. They serve as intermediaries that facilitate the distribution of goods across various retail outlets.
3. Manufacturers: Manufacturers are firms engaged in producing goods from raw materials or components. They may distribute their products directly to retailers or wholesalers, or they might operate their retail outlets. Examples of manufacturers encompass automobile companies and electronics manufacturers. Manufacturers are the originators of products and are responsible for their design, production, and quality control.
4. Online Sellers: Online Sellers are firms that conduct sales over the Internet. They may target individual consumers or other businesses, benefiting from a broader market reach than traditional brick-and-mortar retailers. Notable online sellers include eBay, Amazon, and Etsy. Online sellers leverage digital platforms to reach a global audience and provide convenient shopping experiences from the comfort of their customers’ homes.
5. Direct Sellers: Direct Sellers are firms that sell products directly to consumers through personal interactions, often within the customer’s home. Companies like Mary Kay, Avon, and Tupperware are examples of direct sellers. They typically employ a multi-level marketing approach, where individuals earn commissions not just from their sales but also from those of their recruited team members.