Types of USP
The types of Unique Sellings Proposition(USP) that differentiate a Business are categorised into three types. These are:
1. Product-Based USP
- Innovation: Showcasing special characteristics or technological developments that set a product apart from its competitors.
- Quality: Highlighting excellent design, dependability, or components that provide a higher-quality product.
- Customisation: Providing a high level of product customisation to meet the needs of specific customers.
- Performance: Convincing consumers that a product works better, quicker, or more effectively than competing products.
- Sustainability: Promoting ecologically friendly production techniques or products to consumers who care about the environment.
2. Service-Based USP
- Exceptional Customer Service: The promise of exceptional customer care, responsiveness, and aid in resolving concerns.
- Convenience: Easy returns and exchanges, speedy delivery, and ease of use are all examples of convenience.
- Personalisation: Adapting goods and services to the unique preferences and requirements of each customer.
- Expertise: Highlighting specific knowledge, abilities, or experience in a given sector or industry.
- 24/7 Availability: Providing 24/7 access to customer service or other services.
3. Price-Based USP
- Lowest Price: Assuring the lowest pricing on the market with a focus on customer cost reduction.
- Price matching: It ensures that clients receive the best bargain by matching or beating competitor’s prices.
- Rewards and Discounts: Offering loyalty programmes, discounts, or prizes that boost the value or make the product easier to obtain.
- Bulk Pricing: Discounts for large orders or subscription pricing are two examples of bulk pricing.
Unique Selling Proposition (USP)| Meaning, Types and Example
In a world where businesses are constantly competing, having a Unique Selling Proposition (USP) is key. A USP is what makes your product or service special and why customers should pick you over anyone else. It’s the reason customers will buy from you and not someone else.
In this article, we will be discussing what USP is, and what are its types, along with several examples.
Table of Content
- USP Definition
- Why Unique Sellings Proposition are Important
- Types of USP
- Unique Selling Proposition vs Value Proposition
- How to write your own Unique Sellings Points(USP)?
- Examples of USP
- Who decides USP?