Types of White Papers
1. Numbered List Whitepaper: Numbered lists within whitepapers provide a straightforward structure, enabling readers to efficiently access and comprehend information. This format is particularly appreciated for its simplicity and ease of understanding. Designed with a more relaxed readership in mind, whitepapers featuring numbered lists effectively convey information through concise and structured points. For instance, “Five Reasons to Outsource Employees” elucidates the perks of outsourcing, while “Three Ways to Win Your Clients Back” offers practical advice.
2. Problem-Solution Whitepaper: The problem-solution whitepaper serves the dual purpose of identifying challenges and presenting your product as the ultimate solution. This format strategically outlines how your product addresses specific issues, compelling readers to consider it the optimal choice. Deployed during the early and intermediate phases of the customer journey, the problem-solution whitepaper plays a crucial role in enticing and informing prospects actively seeking resolutions.
3. Backgrounder Whitepaper: Backgrounder whitepapers dive deep into the functionality and context of a product, providing readers with a comprehensive understanding. This format not only elucidates the operational aspects of a product but also highlights market trends, features, and other pertinent information. Backgrounder whitepapers typically include explanations of a product or service’s operation, supported by information and research demonstrating efficacy. Additionally, substantiated statements position the company as a leader in its field, instilling confidence in the reader.