Vertical vs. Horizontal: What’s the Difference?
Feature | TikTok | |
---|---|---|
Primary Focus | Social media platforms with various content formats (text, photos, videos) | Short-form video platform |
Video Length | Reels: Up to 60 seconds, Other videos: Up to 10 minutes (longer videos allowed for verified users) | Up to 10 minutes (previously 3 minutes) |
Video Format | New player defaults to vertical, horizontal view available | Exclusively vertical format |
Discovery & Recommendations | Integrates with Facebook friend network and interests | Algorithm-driven “For You” page curates personalized content |
Monetization | Limited options for creators (In-stream ads, brand partnerships) | In-app purchases (gifts), brand partnerships, creator fund |
Editing Tools | Basic editing tools within Reels | Extensive editing tools (filters, effects, transitions, music library) |
Live Streaming | Yes, through Facebook Live | Yes, with options for audience interaction (gifts, comments) |
Content Moderation | Focus on community standards and user safety | Content moderation can be inconsistent |
Both Facebook and TikTok offer unique experiences for short-form video creation and consumption. The choice ultimately depends on individual needs and content goals.
Facebook Updates Video Player, makes it more TikTok like
Get ready for a major shift in how you watch videos on Facebook! The social media giant is rolling out a brand new video player designed to compete directly with TikTok’s dominance in the short-form video space. This update prioritizes a vertical-first video experience, mirroring how users naturally hold their phones while scrolling through feeds. It’s a clear signal that Facebook is taking the competition with TikTok seriously.
In short:
- Facebook designed a full-screen video experience to compete with the dominance of TikTok.
- Increased emphasis on Reel content within the new player, aiming to capture user engagement in the short video space.
- How Facebook’s update positions them in the ongoing competition with TikTok for user attention and content creation.