What are Direct Ads?
For marketing of the products through Direct ads, an agreement is signed between the advisers and the publishers. Both the advisers and publishers discuss the price of the product, location, for how long the ad will run, etc. Direct Ads are mostly of fixed rates. Various forms of direct advertisement are emails, newspapers, text messages, phone calls, brochures, etc. For publishers, direct ads are more profitable. Direct ads are always guaranteed as compared to other types of ads.
Difference between Programmatic Ads and Direct Ads
Today advertising is one of the biggest of increasing revenue for all businesses and producers. At initial knowing about various marketing strategies is a difficult task. The most two common types of advertising are direct ads and programmatic ads. Although the goal is the same to reach a maximum number of customers and gain profits the strategies and processes for both types are different. The below article covers the difference between both in detail.