What are Marketing Channels?
A marketing channel is defined as a path that consists of tools, strategies, medium platforms, and distribution of products or services from producers to consumers. Marketing channels connect the producers to their consumers and build a healthy relationship between them. Marketing channels can be online, offline, paid, or unpaid. These channels act as a vital part of the business process as it affects the success rate of the product. In short, a marketing channel is a medium that is used by a company for the advertisement of its products and services.
It is an effective way through which the products are delivered to their customers; therefore, marketing channels are also known as Distribution Channels. For example, Coca-Cola is one of the most famous soft drinks in India. But, how does this product reach every part of India? The company provides the product to every part of India through its Marketing Channel. The company uses two basic marketing channels; direct channel and indirect channel. Under the first channel, it directly communicates with the audience. However, by using indirect channels, it distributed the product through different offline and online media like newspapers, advertisements, events, promotion campaigns, billboards, social media, etc.