What are Multiple Stores/Chain Stores?
The network of retail shops, which are owned by a single business enterprise is known as Chain stores or Multiple Stores. The management of such stores is centralised and is established by manufacturers or traders. They have similar appearances in different localities. They deal in a similar line of standardised and branded consumer products. They also have a centrally fixed price, and all the sales are made on a cash basis. Some examples are Domino’s Pizza, Cafe Coffee Day, etc. It has many advantages like economies of scale, elimination of middlemen, no bad debts, etc. It also has some limitations, like limited selection of goods, lack of initiative, lack of personal touch, etc.
Difference between Departmental Stores and Multiple Stores
Departmental Stores and Multiple Stores are two types of Fixed Shop Large Retailers. These retailers have a fixed place of sale. They do not move from one location to another in search of customers. They have shops in the market or residential areas.
Table of Content
- What are Departmental Stores?
- What are Multiple Stores/Chain Stores?
- Difference between Departmental Stores and Multiple Stores