What are Personas?
Personas are imaginary characters or persons that a designer creates in the form of a document as a representative of the users that will eventually use the application or website. Personas are actually just documents containing information about user’s needs, behavior, and other information that a designer may need to understand his or her target audience better for example demographics, age, gender, motivation to use the product, etc. Personas help the UX designer to decide what to prioritize in the design making it more effective for the users.
User Persona helps us answer the following questions:
- Who is my target customer?
- What are my user’s behavior patterns?
- What are the needs and goals of my users?
- What issues and pain points do my users currently face?
What are Personas?
UX designer has to start the design process by conducting user research, building empathy with their target users, and identifying exactly what they need from the product, this is exactly what user Personas helps you with. User Personas is simply a fictional but realistic portrayal of a target user for your application or website. In this article, we will understand what a Persona is. how to create it? and will also go through a sample User Persona.
Table of Content
- What are Personas?
- Sample User Persona
- How to create Personas?
- Importance of Personas
- How to Use Personas in Design Projects
- Conclusion