What are Variant A and Variant B?
Variant A is the original model (additionally called the manipulate), and Variant B is the new edition which you’re checking out.
- For example, Variant A can be your cutting-edge internet site format, and Variant B might be a brand-new design with a one-of-a-kind call-to-movement button.
- While you could create more than one variation of a website or app, it’s normally recommended to check the best variations at a time to avoid confusion and complexity.
- Tools like Google Optimize or Convert can be used to create and run A/B checks easily.
A/B Testing Framework
A/B testing is a proven way to improve your online strategy by comparing two versions of a webpage or app and seeing which one performs better based on user behavior. This article focuses on discussing the A/B testing framework.
Table of Content
- What is A/B Testing?
- Why Should You Consider A/B Testing?
- What Can You A/B Test?
- Types of A/B Testing
- Statistical Approach to use to Run A/B Test
- Steps to Conduct an A/B Test
- A/B Testing Process
- What are Variant A and Variant B?
- What is the Conversion Rate?
- What do you mean by Statistical Significance?
- Mistakes to Avoid While A/B Testing
- Challenges in A/B Testing
- A/B Testing and SEO
- Conclusion
- FAQs