What incognito mode is, and why it’s useful
First, let’s define incognito mode on Chrome so we can understand why Google is doing this. Every time you browse something over the search engine, your online activity, along with the websites and media, is recorded by the web browser you use.
Suppose you want to keep something private either from your close ones or with someone whom you share your device with. Incognito mode helps you through this. Incognito mode neither saves your passwords nor cookies and also hides websites you visit from your search history.
Google clarifies Chrome’s ‘Incognito Mode’ isn’t as private as you might think
Although incognito mode hides your viewing history, it doesn’t completely protect your privacy or stop websites from tracking you.
In 2020, a class-action lawsuit was launched against Google for monitoring user behavior, even though the company assured users that their Chrome Incognito session was private. Late in 2023, Google decided to reimburse the amount of $5 billion to settle the case after failing to persuade a U.S. District Court that the lawsuit should be thrown out. Now that the matter is completely resolved, Google is on its way to updating its description of Chrome’s Incognito mode, reassuring the users about privacy.