What is a Customer?
A person who purchases goods or services from a business is known as a customer. Since they are the source of sales and profits, customers are essential to a company’s success. Customers can be people or businesses who buy goods or services for their own or commercial usage. Businesses place a lot of emphasis on their customers because doing so helps them produce and promote goods and services that live up to their expectations. Businesses frequently use techniques like surveys, focus groups, and customer relationship management systems to gather information about the demographics, spending patterns, and preferences of their customers.
Consumer Behavior in Marketing
The practice of conceptualizing, pricing, promoting, and disseminating ideas, products, and services to generate exchanges that meet both individual and organisational objectives is known as marketing. The value of a company’s products or services is effectively communicated through marketing, which is a critical component of economic success. The activity of managing relationships with present and potential consumers is known as customer relationship management (CRM). It involves coordinating sales, marketing, customer service, and technical support through the use of technology. By offering tailored, timely, and relevant contacts with customers, CRM aims to strengthen customer connections and loyalty. Since both entail identifying and meeting client demands, marketing and customer relationship management are closely intertwined.
Table of Content
- What is a Customer?
- What is Consumer Behavior?
- What is Customer Behavior in Marketing?
- Why is Customer Behavior Important?
- Types of Customer Behavior
- What Affects Customer Behavior?
- Customer Behavior Segmentation
- Does the Internet Affect Consumer Behavior?
- Wrapping Up
- FAQ’s