What is a Press Kit?
A press kit is an interactive webpage that contains information about a particular product or organization. Information can be anything related to an organization’s or product details, organization history, organization achievements, product new features, product advertisements, contact details of the organization, etc. The audience or end users can easily find the above updates in the press kit. It is also known as a media kit. The press kit is developed and maintained by the organization. It is a platform to connect organizations and end users. There is no standard format for press kits. The format and template of the press kit are decided by the organization. It is a cost-effective process to communicate with an audience.
Geeky Takeaways:
- The press kit was developed by Ivy Lee in the year 1906.
- Press kits can be of any size, such as letter, legal, A4, A3, and so on.
- The press kit is copyrighted since it contains factual information about the organization or product.
- Press Kit expands the relationship between media and organizations.
Table of Content
- Purpose of a Press Kit
- Uses of Digital Press Kits
- Things to Add to Your Press Kit
- How to Make a Digital Press Kit?
- Press Kit Examples: Best E-commerce Media Kits
- Benefits of a Press Kit
- Press Kit – FAQs