What is a Search Engine Results Page (SERP)?
A search engine results page or SERP is a page that shows up when a user enters a search query. An Search Engine Results Page (SERP) contains multiple links that are relevant to the user query. It shows paid searches that appear at the top of the SERP. Google is constantly improving its algorithm to provide the best results, so it’s necessary to stay updated with the Google algorithm updates.
There are two types of Searches that appears in Search Engine Results Page (SERP):
- Paid Searches : Paid Searches generally appears to the top of SERPs. Paid searches are advertisements. Search engines will show ads close to organic search results. This is the primary way search engines make a profit.
- Organic Searches : Organic Searches are the unpaid sections in the search engine results page (SERP) that are determined based on the content’s relevance to the keyword query rather than because of Search Engine Marketing.
SERP
For example, if you visit a search engine like Google, you enter a search query, “Google Careers”. The first page that appears on your screen as soon as you submit your search query to Google, that page is the Google Search Engine Results Page (SERP).
What are Search Engine Results Pages (SERPs) | Introduction, Types and Features
SERP or Search Engine Results Page is what you see on your screen when you enter a query into a search engine like Google. SERPs are designed to provide users with the most relevant and helpful information related to their search queries.
SERP | Search Engine Result Page