What is BIMI?
BIMI stands for Brand Indicators for Message Identification. It is an email authentication standard that allows brands to display their logos alongside authenticated email messages. This visual signal enhances brand trust and helps users quickly identify legitimate emails from their favorite brands. It adds your brand logo next to your authenticated emails in supported inboxes. It boosts trust and engagement; Recipients instantly recognize your brand, increasing open rates and clicks. It fights phishing it harder for scammers to impersonate your brand, protecting customers and your reputation.
What is BIMI? | Definition, Importance and Working
Ever opened your email and instantly recognized a brand just by its logo, even before reading the sender’s name? That’s the magic of Brand Indicators for Message Identification (BIMI), a rising star in the email security and trust-building universe. In this rapidly evolving landscape of digital communication, email authentication has become very important. One such authentication standard gaining distinction is BIMI, or Brand Indicators for Message Identification.
In this article, we will explore the fundamental aspects of BIMI, its significance, how it operates, the role of Verified Mark Certificates (VMC), and a step-by-step guide on setting up BIMI.