What is Business Buyer Behaviour?
Business buyer behaviour refers to the intent and attitude shown by companies and employees while making purchases for the organisation. Business buying behaviour is the concept of recognising a company’s requirements and goals and making suitable purchases that help the organisation make profits. Employees are assigned distinct jobs in companies and are accountable for making business purchases. This position is also known as a business buyer. Business buyer behaviour can be understood through the business purchasing process, which assists organisations in obtaining the finest raw materials and items that can be processed to maximise production and returns.
Table of Content
- Types of Buying Situations
- 1. Straight Rebuy:
- 2. Modified Rebuy:
- 3. New Task:
- Participants in Business Buying Process
- Major Influences on Business Buyers