What is Conversion Tracking?
Conversion tracking involves measuring specific actions that users take within our app that are valuable to our business. These actions known as conversions can include purchases, sign-ups or any other goal that indicates user engagement and success.
By tracking these conversions, we can:
- Measure ROI: Understand the return on investment for our marketing campaigns.
- Optimize User Experience: Identify areas where users drop off and optimize the user journey to improve conversions.
- Make Data-Driven Decisions: Use insights from conversion data to make informed decisions about our app and marketing strategies.
Conversion Tracking with Firebase
Tracking conversions is essential for understanding how effectively our app meets its goals and drives user actions. Firebase provides robust tools for conversion tracking, enabling us to measure key events, optimize user journeys and improve our app’s performance.
In this article, We will learn about Conversion Tracking with Firebase by setting up conversion tracking in Firebase in detail.