What is Domain Authority (DA)?
Domain authority (DA) is a score that predicts the potential of a website to rank higher in search engine results pages (SERPs). It’s like a measure of your website’s trustworthiness, credibility, and relevance to search engines. A higher DA score indicates a stronger “voice” in the online world, leading to potentially better visibility and organic traffic.
Differentiating from Page Authority (PA)
While both DA and PA measure SEO strength, they do so at different levels:
- Domain Authority: Represents the overall authority of your entire website, encompassing all pages and subdomains.
- Page Authority: Measures the SEO potential of a specific page within your website.
How to Check Domain Authority?
Domain authority is an important metric that measures the strength and influence of a website’s domain name. It is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). As an online business, knowing your domain authority can provide useful insights that allow you to improve your SEO and content strategy. This score ranges from 1 to 100, with higher scores indicating a stronger, more reputable site. There are a few easy ways to check your domain authority, whether you want to track it over time or get a general sense of how your domain compares to competitors. Free online tools can look up and display your domain authority in seconds, making it simple to monitor as you work to grow your website.