What is Ethos?
Ethos is one of the three primary modes of persuasion in classical rhetoric, alongside pathos and logos. It is a Greek word that translates to “character” or “custom.” Ethos is an appeal to an audience’s perception of the credibility, authority, and trustworthiness of the speaker or writer. In other words, it’s about convincing your audience that you are a credible and knowledgeable source, which enhances your ability to persuade them.
Ethos Definition
The Greek word Ethos refers to the guiding beliefs or ideals that shape a community, nation, or ideology. In addition, this word refers to the ability of music to influence emotions, behaviors, and even morals. In rhetoric, ethos is one of the three artistic proofs (along with logos and pathos) used to persuade an audience.
Ethos – Definition, Meaning & Examples
Ethos is a mode of persuasion, along with pathos and logos, that was used by Aristotle in his book, On Rhetoric. The word ethos originates from the Greek word for character. In rhetoric, ethos establishes the speaker’s or writer’s credibility. As such, there are two ways to establish one’s ethos: through demonstration (facts) and through disposition (the right attitude).
In this article, we will cover Ethos, its definition, background, examples, and elements.
Table of Content
- What is Ethos?
- Historical Background of Ethos
- Elements of Ethos
- Ethos Examples
- How is Ethos Affected by Pathos and Logos?